Four years ago, The Current won the Google News Initiative (GNI) Innovation Challenge back in 2020, becoming the only media organization in Pakistan to achieve this highly regarded position within just a year of its launch.
Four years down the road, we continue to grow alongside the ever-evolving news consumption habits of youth in the digital age.
But that’s not all.
In 2021, The Current opened the doors of its digital newsroom to the youth by starting a membership program called ‘Aap Ki Awaaz,’ which provides aspiring journalists with a platform to gain practical experience in digital media and prepare them for responsible information communication for tomorrow.
Having collaborated with the University of Central Punjab and Punjab University, The Current has worked with 120 students, conducting workshops featuring Pakistan’s renowned journalists and digital personalities. Above all, we have provided them with a space to unleash their creativity.
So far, Aap Ki Awaaz has published more than 50 blogs written by these students.
In 2024, 12 of our young members joined The Current’s coverage of Pakistan’s general election, tagging along with our reporters, monitoring election results, writing real-time stories, participating in live podcasts, and gaining firsthand experience of this major political event.
And oh! About a year ago, we launched our newsletter, which now has more than 1,500 subscribers and an open rate of 28 percent (which is growing!).
The Google News Initiative covered our work and the work we plan to do. Join us, support us by becoming a member or subscribing to our free newsletter so we continue to help our community and our country.
