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Why makeup really matters

Zainab Israr by Zainab Israr
April 11, 2025
in Pop Culture
0
Why makeup really matters

Makeup has become an integral part of many people’s daily routines worldwide. Whether it’s for enhancing natural features or serving as a form of creative expression, makeup plays various roles and significantly influences modern beauty standards. It has transformed from basic grooming tools into a sophisticated industry that affects fashion, self-expression, and personal confidence.

Throughout history, makeup has had various uses in different cultures. The ancient Egyptians, for instance, are known for using kohl to line their eyes, which also helped protect them from the sun’s glare. In ancient Rome, both men and women used makeup as a way to maintain their appearance and display their social standing. Over time, makeup became associated with femininity and beauty, leading to the development of cosmetics for women during the Renaissance. By the 20th century, makeup had grown into a global industry, with new products constantly introduced to cater to a wide array of preferences and needs.

Makeup serves purposes that go beyond mere appearance. While it is often seen as a way to enhance beauty, it is not solely about conforming to societal ideals or fitting a specific mould. Makeup provides people with the opportunity to experiment with their looks, accentuating features they love or concealing ones they wish to downplay. It also allows individuals to adopt different personas, from subtle and natural to bold and dramatic, depending on their mood or the occasion.

In addition to its aesthetic benefits, makeup can positively impact self-esteem and confidence. For many, the act of applying makeup is a form of self-care or a ritual that makes them feel empowered and prepared for the day ahead. It offers a chance for people to express their personality, and for many, getting ready is an enjoyable process. In fact, numerous individuals view makeup as a form of art, using their faces as canvases to explore their creativity.

That said, it’s crucial to understand that makeup is a personal choice, and it should never be seen as an obligation. As society becomes more inclusive, the notion that makeup is only for women or that it is a necessity for beauty is slowly being challenged. In reality, makeup should be viewed as a tool for self-expression and creativity, not as something required to meet unrealistic standards.

Makeup is much more than a cosmetic product. It is a means of enhancing self-expression, boosting confidence, and celebrating individuality. Whether used to follow trends or make a personal statement, makeup continues to evolve and shape the way people perceive themselves and the world around them.

Tags: BeautyEmpowermenthealthMake upMakeupPakistanWomen
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