Between 2024 and 2025, the amount of time people spend watching short videos has increased significantly, showing a major shift in how we use digital media. Apps like Instagram Reels, TikTok, YouTube Shorts, and Facebook Stories have become very popular for quick entertainment, learning, and updates. On average, people now spend around 90 to 110 minutes each day watching short videos. This rise is mostly seen in Gen Z and young Millennials, who enjoy fast and engaging content that matches their interests. Since these videos are usually just 15 to 60 seconds long, it’s easy to watch many of them quickly; perfect for passing time during commutes, breaks, or while relaxing.
Smart algorithms also play a big role by showing users content they like, which keeps them watching longer without even realising it. Because of this, many people end up scrolling for hours. This change has also affected how companies advertise. Brands and content creators are now making short videos that grab attention in just a few seconds, using eye-catching visuals, trends, and fun storytelling.
However, there are concerns that watching so many short videos might affect our ability to focus on longer content. Still, reels and short videos continue to grow in popularity. Funny clips, lifestyle tips, how-to videos, educational content, and motivational messages are among the most watched types. Also, with better tools and more opportunities to earn money, more people are becoming content creators, adding to the growing number of videos online.
Even though there is ongoing discussion about screen time and digital health, the love for short-form content is still increasing. It shows that people now prefer fast, easy-to-understand, and creative content over long videos. Both viewers and creators are changing how they connect and share in this fast-paced digital world.
